This month, First Insight published an interesting study on the evolving in-store technology customer experience and the mindset of the modern consumer.
Following are some surprising shopper insights on the use of technology in retail stores.
Virtual dressing rooms (where you can see how clothes will look on you without actually trying them on) may be coming to more stores soon. However, when consumers were asked if they would prefer a traditional dressing room versus a virtual dressing room, nearly 60% of respondents preferred a traditional dressing room.
A recent IHL Group research study titled "The Great Disconnect Between LP and IT" summarized that "traditional LP Technologies are (now) being co-opted for
use in other activities leading to influencers of buying decisions that would otherwise be purview of LP only." The convergence of Loss Prevention and Information Technologies has been underway for some time. The pace of change is increasing and further innovative disruption will arrive from unexpected market segments.
The data protection aspects of loss prevention dominate LP initiatives. The top five focus areas where retailers spend LP efforts are PCI, data breach, employee theft, returns fraud, and consumer theft. PCI and data breach account for 35% of the focus. Data breach spending is tied with employee theft at 14%. Returns fraud and consumer theft each represent 12% of the overall retailers LP spend focus.
In the recently published McKinsey study "The Internet of Things (IoT): Mapping the Value Beyond the Hype", the retail industry is ranked fourth in highest potential next decade IoT economic impact.
McKinsey defines the retail environment broadly "as physical spaces where consumers engage in commerce—considering or purchasing goods or services. This includes traditional stores, such as department stores and grocery stores, as well as showrooms where goods are on display but not available for sale. It also includes physical spaces where services are purchased, such as bank branches, theaters, and sports arenas. The analysis covers only physical environments where IoT technologies can be deployed, not online retailing."
One of my favorite annual industry reports is AT Kearney's Global Retail Development Index (GRDI). The recently published 2015 edition was titled "Global Retail Expansion: An Unstoppable Force".
The GDRI ranks the top 30 developing countries for retail investment. If you are a global retail leader, it is a must read to navigate opportunities in emerging markets.
China is the number one country in the 2015 GDRI report and it is the only country that has appeared in the top five consistently for the last five years. By 2018, China will surpass the United States as the world's largest retail market. China e-commerce sales grew 50% to nearly $450 billion in 2014, including $150 billion in mobile sales. E-commerce sales are predicted to reach $1 trillion by 2019.
"Each footstep we take is a memory of the past." - Tony D'Onofrio
As my son is getting ready to graduate from Zurich International School, thoughts of life's transition moments have been swirling in my mind. When the family decided to move to Switzerland about 3 years ago, Nicholas had a very sad look on his face. Ahead for him were the uncertainties of a foreign country, a different language, strange cuisine, and a new school.
Nick's Swiss adventure was a reminder of my own early life which was filled with major transitions. From a small town of 1700 people south of Rome, to Zurich, and then on to Cleveland in the United States, the first dozen years of my life were all about adapting to new cultures.
Being passionate about the subject, every year I look forward to the BrandZ Top 100 Global Brands report. 2015 marks the 10th annual edition and over that time period brand value has increased 126% to $3.3 trillion. In the last year alone, brand value has increased 14%.
This week's post summarizes the top 10 apparel, luxury, general retail category trends and extracts key research insights. I will end with some personal observations on the future technology driven evolution of brand value.
In Rome earlier this month had the pleasure to speak once again to 100+ business leaders from Central, Eastern Europe, Scandinavia, Russia, the Middle East and Africa. Building on the positive response to a similar presentation last year in Budapest, this year's focus was on the latest global retail industry data and hints again at its impact on the future of retail.
Summarizing the key content:
"The future will be won by retailers who are bold enough to innovate and adapt and creatively leverage the amazing potential that technology and calculated risk taking will unleash in 2015." - Jeff Roster, Gartner
The 25th Annual Retail Technology Study, which is one of my favorite industry documents, was recently published by RIS News. This year's report was appropriately titled "Retail Transformed: An Inspired Vision to Innovate Differentiate, and Accelerate."
As Joe Skorupa, RIS News Group Editor in Chief, points out, "retailers are going through a transformative phase, the scope of which has not been seen since the first “Retail Technology Study” in 1991. It is pioneering new methods of customer engagement that will explode in the future and building out true cross-channel experiences. These developments are setting the bar high for retailers who need to catch up to fast-moving millennial and omnichannel shoppers who hold the keys to retail’s future."
In this year's report, for me personally, two sections stood out in critical importance for retail in 2015 and beyond.
In March, I had the pleasure to speak at the GS1 Hong Kong "14th Efficient Consumer Response Asia Pacific Conference & Exhibition". This post summarizes some of my favorite musings on brick & mortar stores / online sales, Asia consumer trends, Internet of Things, and the Future of Retail.
Supermarket format growth will plateau by 2020 both in Europe and APAC. Most of APAC will skip the hypermarket wave, which is showing decline in early evolution. Hard discounters like Aldi and Lidl are adapting to convenience format and Asia yet to see a hard discounter. Etailing in Asia already ahead of evolved markets like Europe. -Damien Veilleroy, Metro Cash & Carry
APAC traditional trade (unorganized retail) is surviving the onslaught of modern trade by adapting their model. What stayed: close and personal consumer connections, credit services, home delivery, and in-depth knowledge of neighbor. And what's new: close-door set up, focus on hygiene, aisles, more premium products, use of technology, third party support, and aggressive marketing. - Damien Veilleroy, Metro Cash & Carry
Recently spent some time in Hong Kong and was fascinated by the vibrancy of the city, the intensity of the crowds, the retail shopping frenzy, and more importantly how 7 million people are concentrated in such a small space. The observations led to several questions on future technology themes and how they get interwoven into a metropolis such as Hong Kong:Where is Hong Kong on the Internet of Things (IoT) "Smart City" journey? Will the "Smart City" ever connect to the "Smart Retail Store"? What are some of the potential breakthrough applications at the intersection of a smart city and smart store?