At its roots, retail has always been a human covenant between a shopkeeper and a consumer. For much of the industry's history, the transactional interactions were highly personal. The shopkeeper welcomed the customer by their name and adapted the goods sold based on their preferences.
Present-day mobile devices connected to the Internet-of-Things (IoT) are appreciably digitally disrupting consumer commerce. By 2020, retail shopping, no longer a chore, will blur into your everyday life.
A key highlight of 2017 was a retail customer panel that I had the pleasure of moderating. Four executives (two recently retired and two still active) representing over $70 billion in revenue shared their insights on industry megatrends, driving disruptive change, choosing a technology partner, and the future of retail.
The Retail Megatrends
"Step with care and great tact, and remember that Shopping's a Great Balancing Act." (1)
As we enter the busiest shopping season of 2017, I started reflecting on the differentiation strategies for a successful transition to the digital future of retail. What are the definitive formulas for retail success in 2018 and beyond?
McKinsey in October 2017, published a great article on shopping and personalized marketing. "Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent."
As part of their marketing personalization analysis, McKinsey pointed to this simple formula:
Couple of weeks ago had the pleasure of being the Master of Ceremonies (MC) at our multi-day fiscal year kickoff meeting. Over 140 people from around the world joined us in Florida for the "Mission Possible" themed New Year event.
The orchestration of this event was a great reminder of the quintessential leadership success formula. It is never about you. My mission possible life and career has been inspired by these three success elements.
Couple of weeks ago had the pleasure of co-hosting a Retailer Performance Council for Tyco Retail Solutions in New York. This post was inspired by now customary welcome toast for our distinguished retail guests and a presentation by Dr. Sanjay Sarma from MIT titled 'The Inversion Factor - How to Thrive in the IoT Economy'.
History of RFID
In December 2016, Amazon Go was introduced to the world. The premise of the new 'Just Walk-Out technology' store was to empower consumers to walk-in, pick up any products, and track it all through a virtual shopping cart. "When you're done shopping, you can just leave the store. Shortly after, we'll charge your Amazon account and send you a receipt."
Click LINK to see the Amazon Go video
Have been an advocate for some time of the work being done by Read Hayes and the Loss Prevention Research Council (LPRC) at the University of Florida. The group's primary mission is on scientific approaches to improve LP strategies and interventions in fighting retail crime.
Forty five major retailers, sixty solutions providers, and five manufacturers are currently LPRC members. All these companies have partnered in conducting over 120 real-world loss prevention research projects.
“It’s not where you start that matters, it’s where you finish that makes all the difference.” – Tony D’Onofrio
Maybe I have been luckier than most. Every day I am inspired by the potential possibilities to change the world. Every night, reminders swirl through my mind on how much I love my life.
In a recent internal company video I was asked how I keep my passions alive, what gets me up every day and keeps me going.
In a digital highly connected world, branding and differentiated customer experiences will define leadership. What is the correlation between brand value and being most admired? Which companies have already achieved the threshold in being on both lists? What differentiates these companies? Which industry trends are driving increased brand value and being most admired? Are western brands the future of these two lists?
As reflected on my personal website, my endless curiosity journey has focused on three topics: retail, technology, and leadership. The subplot spotlight to all three categories has been a passion for branding.
Every year, I look forward to the latest BrandZ Top 100 Most Valuable Brands Report. In a turbulent 2017 year, "brands have continued to deliver. The Top 100 brands increased in value by 8 percent year-on-year to now be worth $3.64 trillion."