Being a firm believer that branding is a critical component to the future success of all companies, every year I look forward to the latest edition of the BrandZ Top 100 global brands report. Disruption, disintermediation, and differentiation are the three words that stood out in the nearly 300-page 2018 edition.
With an increase of 21% in 2018, the BrandZ global top 100 brands added a record $748 billion, to reach $4.4 trillion in total value, an increase of $2.9 trillion since 2006. 2018 set a record as the largest one-year value increase in the 12 years publishing the global report.
Every industry category had an increase with retail rising the most and for the second consecutive year in a row. The brand value of the retail sector rose 34% as e-commerce brands spiked in value and the category adjusted to disruption.
With the USA NRF Loss Prevention Trade Event taking place this week, it is time to revisit the new Sensormatic Global Retail Shrink Index published earlier this year. Covering 14 countries representing 73% of global GDP and 80% of global retail sales, it is the authoritative document on worldwide loss prevention trends.
In 2017-2018, the cost of retail shrinkage was $99.56 billion for the countries surveyed. This post focuses on my two favorite charts from the entire study.
"There is no end. There is no beginning. There is only the infinite passion for life." - Federico Fellini
Officially I announced my early retirement from Sensormatic / Tyco / Johnson Controls on social media last week. Culminating an amazing 25+ year career, this life changing event was nearly a decade ahead of my long-term plans.
Continuous learning in building a personal brand has opened some interesting new possibilities. The foundation of this post are the comments that I shared with the Tyco retail team at my farewell celebration where I answered four simple questions.
This past week had the pleasure of visiting the new Zara Concept Store in Milan, Italy. Located near to the Galleria Vittorio Emanuele II, one of the oldest retail malls in the world, this Inditex owned location is the perfect bridge to the future of retail.
What do you do when you decide that a major flagship location in the fashion capital of the world needs a physical upgrade? If you are Zara, you close the majority of the store and leverage the elegant entrance to test a new retail concept.
Walking through the entryway you can very quickly visualize the intersection of online and the physical retail store. Uncluttered physical clothing racks are overshadowed by a large digital screen displaying the latest fashions. Simplicity meets digital innovation.
"A sea change is clearly taking place in the retail market with major upheaval, but it is surely not the retail apocalypse. In our view, the retail industry is strong, but it is undergoing a major renaissance, a renewal akin to the renaissance that took place between the 15th and 17th centuries." - Deloitte, The Great Retail Bifurcation, 2018
New research and the continuous digital disruption of retail inspired this re-examination of the retail success formulas published in a post late last year. Discussed in the original blog, I remain an advocate of the McKinsey consumer personalization value equation.
"Customers see value as a function of how relevant and timely a message is in relation to how much it "costs", meaning how much personal information has to be shared and how much personal effort it takes to get it. Importantly, trust in the brand will boost overall value, though that can grow or recede over time, depending on the customer’s satisfaction with various interactions with the brand."
The announcement of Amazon Go in December 2016 sparked the Western imagination on the potential of frictionless cashierless shopping. Roughly 18 months later, we are still on the road to the fully autonomous retail store.
This post summarizes the opportunities and challenges of this global innovation journey. Primary focus is on the state of self-checkout, mobile scan-and-go adoption, and an update on global autonomous store deployments.
Coming soon, the new Sensormatic Global Shrink Index. The most comprehensive shrink survey to date from countries representing 73% of global GDP and 80% of global retail sales.
First is the sample infographic shared last week focusing on Europe. Second, for the global audience, below is an additional peek at the data. More in April.
Mercedes-Benz Smart Car Concept - Would Gottlieb Daimler Share this Vision?
The spark for the growth of the modern gasoline powered automobile was an innovation race. In the early 1890s,"Le Petit Journal, a French newspaper with a knack for publicity stunts, decided to hold a contest to discover the best method of propulsion: steam, electricity or petrol engine. It invited entrants to drive from Paris to Rouen, a distance of 79 miles. Their vehicles would be judged not by their speed but whether they were safe, easy to use and economical to run."
"The clear winner was not a direct participant but an inventor: Gottlieb Daimler, whose internal-combustion engine had powered nine of the vehicles, including the four that shared first prize. He had, the judges proclaimed, “turned petroleum or gasoline fuel into a practical solution” for self-propelled vehicles, which were starting to be referred to in French as “automobiles”. Daimler’s victory helped establish the supremacy of petrol-powered cars in the 20th century, and the term automobile soon spread into English and other languages."
Not too long ago, many including myself were forecasting major consumer changes for the year 2020. That magical year is just around the corner and it is now time to simplify the digital future of retail.
Information or more specifically data has been the power engine evolving the retail industry. For much of its history, the store, the forefront of the consumer moment of truth, was under-sensored.
With the connected consumer able to instantly choose alternative products or brands, retailers need to integrate a greater number of data sets inside their stores. Welcome to the Internet-of-Things for Retail (IoT):
Every National Retail Federation (NRF) Big Show, Deloitte publishes updated research on the top 250 global retailers. This favorite annual retail report summarizes industry / economic global trends and dissects the shifting sands of the world's largest retailers. This post summarizes my favorite insights from the 2018 edition.
The rules of retailing "are being rewritten in this time of transformative change. Innovation, collaboration, consolidation, integration, and automation will be required to reinvigorate commerce, profoundly impacting the way retailers do business now, and in the future."
The 2018 retail industry trends identified by Deloitte include: