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It was an early brisk morning. My tired tourist family was still asleep. It was my turn to venture out to our favorite bakery in Florence
The sun was still hiding behind the Tuscan hills. The sky was a mixture of darkness, red, yellow streaks of light, forecasting another great Italian holiday ahead.
I was the first to arrive at our special bakery and found the door still locked. The culinarians inside were busily filling the bakers’ racks with the sweet treats. An amazing delicious sugared aroma permeated the air outside the store.
Impatiently I paced outside. One minute, three minutes, past opening time. When are you going to open this door? The family has a busy day ahead.
For those that have seen me speak around the world, you will recall my passion for sharing innovative videos that with few or no words convey powerful messages.
The days of busy PowerPoint charts are over. For my entire career, the mantra has been "less words, more graphics". In a world where our attention span is down to 8 seconds, even 140 or less Twitter characters are too much to actually read.
Video is the new medium required to package successful branding. The following are my current favorite future predicting retail technology videos.
2017 is the year of the Rooster. Anyone born in the following years - 1945, 1957, 1969, 1981, 1993, 2005, and 2017 - shares the characteristics and personality traits of this tenth of 12 animals in the Chinese zodiac cycle.
While in Shanghai in early January was fascinated by the amount of innovation discussed in the China Daily newspaper. The news clips were additional confirmation that all industries in both developed and emerging markets are being digitally disrupted. On multiple fronts, China is advancing faster as they are bypassing traditional legacy technology cycles to new platforms.
NRF 2017 opened on good news that USA 2016 retail holiday sales increased 4% over the previous year to $658.3 billion, exceeding initial National Retail Federation forecasts. Number includes $122.9 billion in non-store sales which were up 12.6%.
For the106th Annual Convention & EXPO in New York this past week, NRF forecasted 35,000 attendees. The 2017 edition will exceed the over 3000 retail companies from over 90 countries attending the previous year.
On both personal and professional levels this was one of the best NRF events ever. Always enjoy participating in the motivational and educational RetailROI event on Saturday. During NRF, the group raised over $500,000 in support of global Retail Orphan Initiatives.
For the past five years, Ford has been publishing a list of global micro trends. The company calls it "a compilation of the most compelling movements across the globe that are shaping how we live, work, and engage with the world around us."
The past couple of weeks were filled with the delivery of regionally customized presentations on the future of retail in Spain, UK, Portugal, and Switzerland. As we are in the middle of the paramount shopping season, special focus was on three important retail holidays.
Over both Thanksgiving and Black Friday, 2016 brick-and-mortar net instore sales dropped 5% and the number of transactions fell 7.9%. Shopper visits to physical stores declined 1% during the same two day period. UK 2016 Black Friday shopper traffic fell a significant 8% which follows a drop of 4.05% in 2015.
Summarizing the first three ingredients driving the age of disruption from Part 1 of this post:
The Netherlands, France, Italy, Austria, Germany, all have key elections in the next 12 months that could potentially join the global populist disruptive wave manifested in Brexit and the surprise USA presidential ballot. Geopolitical turmoil carries risk for global brands and must be carefully navigated for continued success.
Today is indeed the slowest day of technology change for the rest of your life. Each new disruptive technology is finding its expanded global audience faster.