"Step with care and great tact, and remember that Shopping's a Great Balancing Act." (1)
As we enter the busiest shopping season of 2017, I started reflecting on the differentiation strategies for a successful transition to the digital future of retail. What are the definitive formulas for retail success in 2018 and beyond?
The McKinsey Formula for Retail Success
McKinsey in October 2017, published a great article on shopping and personalized marketing. "Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent."
As part of their marketing personalization analysis, McKinsey pointed to this simple formula:
RFID - From Espionage to IoT Immersive Customer Experiences
Couple of weeks ago had the pleasure of co-hosting a Retailer Performance Council for Tyco Retail Solutions in New York. This post was inspired by now customary welcome toast for our distinguished retail guests and a presentation by Dr. Sanjay Sarma from MIT titled 'The Inversion Factor - How to Thrive in the IoT Economy'.
Consumer Trends Collide with Increased Theft Opportunities
In December 2016, Amazon Go was introduced to the world. The premise of the new 'Just Walk-Out technology' store was to empower consumers to walk-in, pick up any products, and track it all through a virtual shopping cart. "When you're done shopping, you can just leave the store. Shortly after, we'll charge your Amazon account and send you a receipt."
Recently I had the opportunity to participate in the World Department Stores Forum 2017 in Toronto, Canada. Forty five retail CEOs joined 300 attendees in an industry event titled "Digital and Brick-n-Mortar: One Magic Experience".
The host for the 5th Annual Edition was the Canadian luxury department store chain Holt Renfrew. The Forum is co-organized by the Intercontinental Group of Department Stores (IGDS), the largest association for department stores worldwide. IGDS has 41 members from 38 countries on all continents generating $89 billion in total sales in 2016.
The stage for the 24 hour retail discussion was set by Craig Wright, SVP & Chief Economic of the Royal Bank of Canada when he said that the "Last time interest rates stayed low for so long was in 3000 BC." We are living in extra-ordinary age of disruption.
This post summarizes my favorite insights from this year's IGDS event.
Linking Cannes 2017, Retail, and Flourishing Disruptive Technologies
"What a tough industry (retail), the consumer has changed more in terms of their demand preferences in the past three years than they have in the past thirty years." - Home Depot CFO Carol Tome
For the past two weeks, my youngest son was in France attending the latest edition of the Cannes Film Festival.
As part of an extended university project, he participated in a week long "producer's workshop." By the end of the week, he was instructed to throw away all his notes for the era of major studios driving the movie industry is over.
This past week had to pleasure of speaking at the Retail Risk Conference in Singapore. The audience mostly consisted of loss prevention professionals responsible for major retail brands across Asia. The customized presentation was an opportunity to reassess the state of Asia in the global retail economy.
In an article published in November, we discussed the following five ingredients driving the age of disruption: geopolitical risks ahead, need for technology speed, data as the new oil, next generation consumers, and shopping till you drop. Reverse globalization is a subplot of these trends impacting many industries including retail.
The Globalization Retreat
Recent publications highlighted the following challenges facing globalization:
Welcome to Euroshop 2017, the largest retail trade show in the world.
In early March, over 100,000 visitors from 60+ countries tracked to Dusseldorf to view 2,000+ exhibits on everything retail. The visual retail feast in Germany that is Euroshop is only held every three years.
At the conclusion of the event, the organizers cited the continued digitalization in retail, tailor-made onmichannel solutions and the emotionalization of the shopping experience as the dominant themes for Euroshop 2017.
Breathtaking and Visionary: That Was EuroShop 2017
Exclusive Research on LP’s Growing Industry Influence
A recent LP Magazine study, sponsored by Tyco Retail Solutions, highlights key technology trends around video, EAS, and exception reporting. The research also provides insights into future LP investments and the evolution of the Loss Prevention function.
The Critical Loss Prevention Technologies
Decision makers rely on a variety of tools in their LP portfolio. In the United States, CCTV/Video Surveillance and Exception based reporting were ranked the most critical technologies, while in the UK, CCTV/Video Surveillance and Data Mining were ranked most critical.
For those that have seen me speak around the world, you will recall my passion for sharing innovative videos that with few or no words convey powerful messages.
The days of busy PowerPoint charts are over. For my entire career, the mantra has been "less words, more graphics". In a world where our attention span is down to 8 seconds, even 140 or less Twitter characters are too much to actually read.
Video is the new medium required to package successful branding. The following are my current favorite future predicting retail technology videos.
On the journey to learn something new, we travel to Montreux Switzerland. After the creation of a Jazz Festival by Claude Nobs in 1967, the founding of the world-class Mountain Studios inside the local casino in 1975, and favorable tax benefits, this quiet Swiss Lake Geneva (or Lac Léman) town became a destination to create music by legends such as Queen.
The earliest settlement in Montreux dates back to the late Bronze Age. The name Montreux comes from the Latin word monasteriolum, meaning "small monastery". Over hundreds of years, the local language changed this Latin word into Mustruel by 1215, and later into the modern name Montreux.
Deep Purple got the inspiration to the song “Smoke on the water” here. The rock group Queen with lead singer Freddy Mercury recorded 6 albums here. The studio was inside the casino that burned down in 1971 that inspired the Deep Purple memorable song.
For Freddy Mercury, Montreux became his second home; a place where he could escape the spotlight and focus on what he loved most: making music. Today, his legacy lives on through the iconic Freddie Mercury statue overlooking Lake Geneva in this picture.
Being a fan of classic rock, I truly enjoyed my visit to Montreux and blasted “Smoke on the Water” in my ear pods on arrival. This particular pose with Freddy was a personal reminder that life is short and never forget to let your guard down and have fun.
Psychologist Mike Rucker once wrote that "Happiness is a state of mind, but fun is something you can do. It doesn't require education, money or power. All it requires is intentionality. If happiness is a mirage, fun is your backyard oasis."
My oasis is celebrating life, always having a positive attitude, listen to all types of motivating music, and living each single moment as it was my last. At the top of my voice, I will continue to scream that we are all champions of possibilities that must keep on fighting towards our destined end. Rock on my friends.
Confidence in physical retail remains solid this year. More than 55% of survey respondents said they feel confident or very confident about brick-and-mortar performance in 2026, while only around 20% expressed concern. - From Place AI Read more
The Number 1 country continued lead reinforces a broader trend: countries with strong institutions, high trust, and robust social safety nets consistently rank highest in life satisfaction. - From Visual Capitalist