"A tagline is a slogan that succinctly, memorably, and descriptively sums up a company or product. The art of crafting one is quite complex....A well-constructed slogan can endure in the minds of consumers for years; some taglines have actually outlived their products."
From headlines to taglines, great messaging is composed of exiguous creative words that transcend time. Combining key words into memorable lines started in literature, and then transitioned to other media such as newspapers, radio, movies, and television. The advertising industry turned taglines into a business.
Can you name the company represented by these advertising taglines?
"Too many people think they know how to lead, not fully understanding what that really means. Foundational elements of great leadership include willingness to work with others, readiness to cooperate, achieving common success goals, and building strong teams. Poor leaders want the position for the power. Exceptional leadership derives from confidence in yourself, knowing who you are, building on your strengths, and leveraging team members to mitigate your weaknesses. Leadership is a team sport." -- Michael D'Onofrio
... And Why Three Others Really Matter for a Prosperous New Year
At the start of the New Year, two amazingly confluent appreciable elements came together:In the German speaking part of Switzerland, 10 Rules of "How to Work Better" painted on a wall in English. A University that provided the world 12 Nobel Prize laureates.
For the past 12 months, on my regular commute to Neuhausen Am Rheinfall I've struggled from the train to read the "How to Work Better" rules painted on a grey building north of Zurich. Most days could only discern the top 3.
The first weekend of November happened to be in my Italian hometown during the annual tradition of memorializing fallen soldiers and civilians from past wars. November 4th, which is now celebrated on the first Sunday of the month, has dual significance for the Italians. It is known as the Holiday of National Unity and also the day to recognize the Armed Forces. Historically, this date celebrates the Italian victory over the Austria-Hungary Empire in 1918, unifying and ending World War I for the country.
Early that Sunday morning, the sound of the marching "Bersaglieri" military band piqued my interest. On this day did not expect to become a witness of emotional traditions celebrating the past which very quickly translated into new lessons for the future.
"Emotion is contagious" (1) is a quote from the book "The Tipping Point" by Malcolm Gladwell. On the book cover, the author added the subtitle "How Little Things Can Make a Big Difference". The premise of the book is that social epidemics have a tipping point, a moment where they go from negligible unseen trends to the next intense wave of popularity.
As one of my favorite books, the concept of a "tipping point" has been a key driver of my life, both personally and professionally. In business, truly lasting success is built on incremental relationship improvements that over time increase the level of contagious emotion. At its most basic element, business is about people relationships.
"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your inner voice. And most important, have the courage to follow your heart and intuition." - Steve Jobs
According to a just published study by the Center for Economic Performance at the London School of Economics, human happiness peaks at age 23, hits its low point at
Being a student of successful global business models and motivational wisdom, this week want to highlight my baker's dozen quotes for success."A goal is a dream with a deadline." - Napoleon Hill "Business opportunities are like buses, there's always another one coming." - Richard Branson
This weekend, while walking with my family through the hills of Thalwil, Switzerland, admiring Lake Zurich below us and in the distance the snow capped Alps, I started thinking about the topic of happiness. How do you know whether you are really happy? Is it the money? Your health? Your family? Your Career? Your Children? What are the secrets to happiness?
To answer the happiness question and to discover the secrets to a good life, for 70+ years researchers at Harvard University followed 268 men who entered their university starting in 1937.
"Twenty years from now you will be more disappointed by the things that didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover." -- Mark Twain
It is Sunday morning and while sitting in my hometown "Piazza" started reflecting on my personal journey on two continents and the key foundation elements that started it all from such a simple unique location.
"Good morning, yesterday, You wake up and time has slipped away
And suddenly it's hard to find, The memories you left behind
Remember, do you remember..."
- Times of Your Life -Paul Anka (Written by Bill Lane / Roger Nichols)
Time, those minutes, hours, months, and years, seem to be flying by faster these days. Being a fan of history and technology, have often wondered whether this fast pace is the result of the epoch we are living in. How has technology impacted our lives through history and what changes are ahead for the next generation?