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My favorite post this week went viral on the Business Insider web site with almost 1.4 million views. The article reminded me that the journey of life that we are all on is unique for each of us. There is no magic formula for success. Ultimately, we make the choices on which path to take in our personal future. In many ways, information around us is the food to our thoughts that leads to the choices we make. What we choose to read, what we believe in, how we decide to turn our thoughts into action helps shape the journey.


The 2012 London Olympics are now history. As we all cheered through the thrills of victory and yes the agonies of defeat (ABC Sports), we probably missed were some key marketing lessons as they relate to branding. For the Games of the XXX Olympiad, a new technology subplot emerged that in the future will lead participating companies that understand it to either win gold in branding or go home without a medal. Thinking of the marketing lessons from the 2012 Olympics led to selecting the following as the most important post of the week:

Four Leadership Lessons From The Olympics

Some key 2012 London Olympics statistics to set the scene: