The Future of Direct to Consumer (DTC): Expert Predictions
With Scalefast, Euromonitor, and Spiekerman Retail
Brands have long struggled to bring in-store service and experience online. Then came the pandemic. With many retail stores closed, shoppers had little choice but to shop online, and in 2020 Direct-to-customer (DTC) buying increased 45.5%. But the evolution of DTC isn’t over, and experts expect 60% of retail growth from 2021 to 2026 will come from ecommerce. How is your brand positioned to leverage this transformation in retail shopping?
One survey found that while retailers believe their websites are easier to use, consumers don’t agree. Especially when it comes to options for products, availability, and access to customer service. Furthermore, consumers want to buy from everywhere – and then pick it up at a local store.
