Born in 1995 or later, they are projected to be 2.56 billion strong by 2020. They have grown up in a fluid digital world in which the boundaries between their physical and online lives have converged. Having 24/7 access to information and digital resources has made them more educated, knowledgeable and self-reliant in deciding which products and services to choose or brands to support. Read more
Who's Surviving the "Retail Apocalypse"?
Whether we’re in the middle of the “retail apocalypse” is still up for debate though. While online retail sales rose to more than $450 billion in the United States last year, they still account for little more than 10 percent of total retail sales, depending on which categories you want to include in that total. Read more