SlideShare a Scribd company logo
1 of 37
Download to read offline
LABS

@PSFK
#FutureOfRetail
PSFK’s fourth annual report in a series on
trends in retail will look at the new strategies to
deliver contextual experiences that drive sales.

_
_

11 Trends with over 60 best-in-class examples
Implications, expert opinions, supporting stats,
and retail concept

For your
Full Copy of the
Report, visit:
psfk.com/future-of-retail

PSFK presents the Future of Retail 2014
www.psfk.com/future-of-retail
Trends Timeline
Interconnected
Themes From
The Future Of Retail

Data-Driven
Commerce Platforms

Networked
Purchase Path
Data-Driven
Commerce Platforms
Sophisticated information systems can enable any
organization to dynamically respond to changes in the
marketplace, develop better tools for customers and
staff and add efficiencies into the shopping experience.

Key Trends:
Data Trading Systems
Real-Time Analytics
Brand API
LABS

Trading better shopping experiences
for better customer data.
In today’s marketplace, personal information is a new asset
class. In the same way that your shoppers will pay for quality
so should you. Create an open exchange that demonstrates
that they have value beyond a string of 0s and 1s.
LABS

CVS
Pharmacy Chain Updates Weekly
Circulars Based On Shoppers’ Past
Purchases and Preferences
www.cvs.com/extracare
LABS

Analyzing the right data in real-time
to generate solutions that can be
implemented across any organization.
Do more with less. Understand what data matters most to
your business, experiment with what works and build your
strategy from there.
LABS

Brooks Brothers
Mens Fashion Retailer Uses Rapid
Analytics To Adjust What Customers
See On Their E-Commerce Site
www.brooksbrothers.com
LABS

Enabling the wider community to
tap into your data systems to create
an enhanced set of tools.
No one will pay attention to who created it, as long as the
experience is great. Tap into the intelligence of the wider
community by providing the assets and guidance that enable
them to innovate on top of your core offerings.
LABS

Nike Fuel Lab
Brand Incubator Challenges
Startups To Use Fitness Tracking
Data In Unique Ways
www.nikefuellab.com
Networked
Purchase Path
Key points where a forward thinking retailer or brand
can effectively employ data, connected technologies
and human service to meet the shopper where they are
and anticipate where they will go next, enabling better
interactions at every stage of the sale.
Key Trends:
Omni Point-Of-Purchase

Multichannel Customer Service

Adaptive Personalization

Instantly Verified

Contextual Support

On-Demand Delivery

Connected Relationship Management

Community Loyalty
LABS

Tapping into shopper impulses by
converting every product interaction
into a purchase opportunity.
Taking a shopper from discovery to checkout is only the
first step. Decide how checkout and fulfillment will work to
ensure the best end-to-end experience.
Soldsie
Facebook Posts Turned Into
Virtual Storefronts
www.soldsie.com
Diane Von
Furstenberg &
Google Hangouts
Fashion Video Interview
Lets Viewers Buy Outfits As
They Appear On Screen
www.dvf.com
www.google.com/hangouts

LABS
LABS

Developing contextual services to learn
shopper preferences over time, generating
tailored results and anticipating future needs.
Your shoppers want to be treated like individuals. Develop
personalized tools and services that build on your shoppers’
previous interactions with your brand or store to add value
to the overall experience.
LABS

Foursquare
Location-Based Social Network App
Sends Alerts To Nearby Dives And
Diners Based On Past Check-Ins And
Social Recommendations
www.foursquare.com
LABS

Serving up relevant information
to shoppers when and where it’s
needed most.
There is a fine line between welcome information and spam.
Respect your shoppers’ willingness to engage by not
interrupting their shopping trip with messaging that distracts
from their experience.
LABS

Estimote Beacon
Hardware Solution Lets
Retailers ‘Program’ Their Stores
To Deliver Specific Information
To Shoppers’ Phones
www.estimote.com
LABS

McDonald’s
Restaurant Installs NFC-Enabled
‘Happy Tables’ That Trigger An
Exclusive Mobile Video Game
www.mcdonalds.com.sg
LABS

Using shared access to customer
information to bridge the gap between
sales staff and shoppers, helping build
more meaningful relationships.
Just because you have information about your shoppers
doesn’t mean you should use it. Go the final step by helping
them understand how sharing their purchase history and
preferences will lead to a better service experience.
LABS

Boston Proper
Online Retailer’s Bricks & Mortar
Stores Allow Customers To Log-In
And Retrieve Preferences To Enable
Better Shopping Experiences
www.bostonproper.com
LABS

Providing customer assistance on more
platforms to create more staff
touchpoints and enable interactions
to happen on shopper’s terms.
Communication has evolved beyond face-to-face
conversations and phone calls. Take advantage of the new
channels your shoppers are already using to connect them
with a real person who can offer the service they need.
LABS

Google Helpouts
Video Service Taps Community
Experts To Provide Users With
Knowledge
www.helpouts.google.com
LABS

Amazon Kindle
Tablet Gives On-Demand Support
With The Push Of A Button
www.amazon.com/kindle_fire
LABS

Linking payment systems to verified
shoppers to make transactions more
efficient and secure.
Regardless of the final price, no one really wants to part
with their money. Design platforms or services that help make
the actual transaction feel more personal and enjoyable,
allowing customers to keep their focus on the excitement of
their new purchase.
LABS

Braintree
Cross-Platform Auto-Fill Partnership
Takes The Tedium Out Of Mobile
Shopping
www.braintreepayments.com
LABS

Uniqul
Facial Recognition Software Lets
Shoppers Leave Their Wallets At
Home
www.uniqul.com
LABS

Delivering on the need for convenience
and immediacy by rolling out ‘buy it
now, get it soon after’ services to get
shoppers their purchases more quickly.
In a culture of immediate gratification, waiting is the
hardest part. Meet your shopper’s expectations with multiple
options that allow them to decide the most convenient
method for receiving their purchase. Ensure that you sync
all available inventory across your channels to optimize cost
and availability.
LABS

Kate Spade
Saturday
Women’s Fashion Retailer Opens
24hr Shoppable Store Windows,
Promises One-Hour Delivery
www.saturday.com
LABS

Tying rewards to participation in a
wider community to provide lasting
benefits to both brands, retailers and
their customers.
Status and recognition are worth more than points and
discounts. Reward your community of shoppers for sharing
and participating in the activities that are meaningful to them
and make sense within the broader context of your store or
brand. Where possible leverage existing networks rather than
starting from scratch.
LABS

The Hunt
Social Game Turns Strangers Into
Altruistic Personal Shopping
Community
www.thehunt.com
LABS

Volkswagen
Driving App Challenges Drivers To
Have More Fun On Road Trips
www.smiledrive.vw.com
LABS

KEY TAKEAWAYS
Find Time To Set The Pace
Be Accommodating At Every Step
Use Customer Data To Create Digital Services
Create Channel Agnostic Experiences
Deliver Frictionless Transactions
Use Technology To Deliver The Human Touch
Build A System Of Love
Access Data Anywhere
Interconnected
Themes From
The Future Of Retail

Data-Driven
Commerce Platforms

LABS

Networked
Purchase Path
PSFK’s fourth annual report in a series on
trends in retail will look at the new strategies to
deliver contextual experiences that drive sales.

_
_

11 Trends with over 60 best-in-class examples
Implications, expert opinions, supporting stats,
and retail concept

For your
Full Copy of the
Report, visit:
psfk.com/future-of-retail

PSFK presents the Future of Retail 2014
www.psfk.com/future-of-retail
LABS

@PSFK
#FutureOfRetail

More Related Content

More from PSFK

Digital Banking Playbook
Digital Banking Playbook Digital Banking Playbook
Digital Banking Playbook PSFK
 
AI Retail Playbook
AI Retail PlaybookAI Retail Playbook
AI Retail PlaybookPSFK
 
PSFK CES 2018 Guide
PSFK CES 2018 GuidePSFK CES 2018 Guide
PSFK CES 2018 GuidePSFK
 
Forecast Z
Forecast Z Forecast Z
Forecast Z PSFK
 
Consumer 2020
Consumer 2020Consumer 2020
Consumer 2020PSFK
 
Future of Manufacturing
Future of Manufacturing Future of Manufacturing
Future of Manufacturing PSFK
 
PSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand GrowthPSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand GrowthPSFK
 
Future of Automotive Report
Future of Automotive ReportFuture of Automotive Report
Future of Automotive ReportPSFK
 
PSFK Future of Work Report
PSFK Future of Work ReportPSFK Future of Work Report
PSFK Future of Work ReportPSFK
 
PSFK CES Guide 2016
PSFK CES Guide 2016PSFK CES Guide 2016
PSFK CES Guide 2016PSFK
 
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary ReportPSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary ReportPSFK
 
PSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & SecurityPSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & SecurityPSFK
 
PSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building TomorrowPSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building TomorrowPSFK
 
PSFK The Maker's Manual - 2015 Update
PSFK The Maker's Manual - 2015 UpdatePSFK The Maker's Manual - 2015 Update
PSFK The Maker's Manual - 2015 UpdatePSFK
 
PSFK Technology Debrief: Virtual Reality
PSFK Technology Debrief: Virtual RealityPSFK Technology Debrief: Virtual Reality
PSFK Technology Debrief: Virtual RealityPSFK
 
SXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDCSXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDCPSFK
 
PSFK Presents The Future of Research
PSFK Presents The Future of ResearchPSFK Presents The Future of Research
PSFK Presents The Future of ResearchPSFK
 
PSFK presents the Mobile Commerce Playbook
PSFK presents the Mobile Commerce PlaybookPSFK presents the Mobile Commerce Playbook
PSFK presents the Mobile Commerce PlaybookPSFK
 
The Year That Was, The Year That Will Be
The Year That Was, The Year That Will BeThe Year That Was, The Year That Will Be
The Year That Was, The Year That Will BePSFK
 
CES 2015 Guide from PSFK + MDC
CES 2015 Guide from PSFK + MDCCES 2015 Guide from PSFK + MDC
CES 2015 Guide from PSFK + MDCPSFK
 

More from PSFK (20)

Digital Banking Playbook
Digital Banking Playbook Digital Banking Playbook
Digital Banking Playbook
 
AI Retail Playbook
AI Retail PlaybookAI Retail Playbook
AI Retail Playbook
 
PSFK CES 2018 Guide
PSFK CES 2018 GuidePSFK CES 2018 Guide
PSFK CES 2018 Guide
 
Forecast Z
Forecast Z Forecast Z
Forecast Z
 
Consumer 2020
Consumer 2020Consumer 2020
Consumer 2020
 
Future of Manufacturing
Future of Manufacturing Future of Manufacturing
Future of Manufacturing
 
PSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand GrowthPSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand Growth
 
Future of Automotive Report
Future of Automotive ReportFuture of Automotive Report
Future of Automotive Report
 
PSFK Future of Work Report
PSFK Future of Work ReportPSFK Future of Work Report
PSFK Future of Work Report
 
PSFK CES Guide 2016
PSFK CES Guide 2016PSFK CES Guide 2016
PSFK CES Guide 2016
 
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary ReportPSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary Report
 
PSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & SecurityPSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & Security
 
PSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building TomorrowPSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building Tomorrow
 
PSFK The Maker's Manual - 2015 Update
PSFK The Maker's Manual - 2015 UpdatePSFK The Maker's Manual - 2015 Update
PSFK The Maker's Manual - 2015 Update
 
PSFK Technology Debrief: Virtual Reality
PSFK Technology Debrief: Virtual RealityPSFK Technology Debrief: Virtual Reality
PSFK Technology Debrief: Virtual Reality
 
SXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDCSXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDC
 
PSFK Presents The Future of Research
PSFK Presents The Future of ResearchPSFK Presents The Future of Research
PSFK Presents The Future of Research
 
PSFK presents the Mobile Commerce Playbook
PSFK presents the Mobile Commerce PlaybookPSFK presents the Mobile Commerce Playbook
PSFK presents the Mobile Commerce Playbook
 
The Year That Was, The Year That Will Be
The Year That Was, The Year That Will BeThe Year That Was, The Year That Will Be
The Year That Was, The Year That Will Be
 
CES 2015 Guide from PSFK + MDC
CES 2015 Guide from PSFK + MDCCES 2015 Guide from PSFK + MDC
CES 2015 Guide from PSFK + MDC
 

Recently uploaded

Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 

Recently uploaded (20)

Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 

PSFK Future Of Retail 2014 Report

  • 2. PSFK’s fourth annual report in a series on trends in retail will look at the new strategies to deliver contextual experiences that drive sales. _ _ 11 Trends with over 60 best-in-class examples Implications, expert opinions, supporting stats, and retail concept For your Full Copy of the Report, visit: psfk.com/future-of-retail PSFK presents the Future of Retail 2014 www.psfk.com/future-of-retail
  • 4. Interconnected Themes From The Future Of Retail Data-Driven Commerce Platforms Networked Purchase Path
  • 5. Data-Driven Commerce Platforms Sophisticated information systems can enable any organization to dynamically respond to changes in the marketplace, develop better tools for customers and staff and add efficiencies into the shopping experience. Key Trends: Data Trading Systems Real-Time Analytics Brand API
  • 6. LABS Trading better shopping experiences for better customer data. In today’s marketplace, personal information is a new asset class. In the same way that your shoppers will pay for quality so should you. Create an open exchange that demonstrates that they have value beyond a string of 0s and 1s.
  • 7. LABS CVS Pharmacy Chain Updates Weekly Circulars Based On Shoppers’ Past Purchases and Preferences www.cvs.com/extracare
  • 8. LABS Analyzing the right data in real-time to generate solutions that can be implemented across any organization. Do more with less. Understand what data matters most to your business, experiment with what works and build your strategy from there.
  • 9. LABS Brooks Brothers Mens Fashion Retailer Uses Rapid Analytics To Adjust What Customers See On Their E-Commerce Site www.brooksbrothers.com
  • 10. LABS Enabling the wider community to tap into your data systems to create an enhanced set of tools. No one will pay attention to who created it, as long as the experience is great. Tap into the intelligence of the wider community by providing the assets and guidance that enable them to innovate on top of your core offerings.
  • 11. LABS Nike Fuel Lab Brand Incubator Challenges Startups To Use Fitness Tracking Data In Unique Ways www.nikefuellab.com
  • 12. Networked Purchase Path Key points where a forward thinking retailer or brand can effectively employ data, connected technologies and human service to meet the shopper where they are and anticipate where they will go next, enabling better interactions at every stage of the sale. Key Trends: Omni Point-Of-Purchase Multichannel Customer Service Adaptive Personalization Instantly Verified Contextual Support On-Demand Delivery Connected Relationship Management Community Loyalty
  • 13. LABS Tapping into shopper impulses by converting every product interaction into a purchase opportunity. Taking a shopper from discovery to checkout is only the first step. Decide how checkout and fulfillment will work to ensure the best end-to-end experience.
  • 14. Soldsie Facebook Posts Turned Into Virtual Storefronts www.soldsie.com
  • 15. Diane Von Furstenberg & Google Hangouts Fashion Video Interview Lets Viewers Buy Outfits As They Appear On Screen www.dvf.com www.google.com/hangouts LABS
  • 16. LABS Developing contextual services to learn shopper preferences over time, generating tailored results and anticipating future needs. Your shoppers want to be treated like individuals. Develop personalized tools and services that build on your shoppers’ previous interactions with your brand or store to add value to the overall experience.
  • 17. LABS Foursquare Location-Based Social Network App Sends Alerts To Nearby Dives And Diners Based On Past Check-Ins And Social Recommendations www.foursquare.com
  • 18. LABS Serving up relevant information to shoppers when and where it’s needed most. There is a fine line between welcome information and spam. Respect your shoppers’ willingness to engage by not interrupting their shopping trip with messaging that distracts from their experience.
  • 19. LABS Estimote Beacon Hardware Solution Lets Retailers ‘Program’ Their Stores To Deliver Specific Information To Shoppers’ Phones www.estimote.com
  • 20. LABS McDonald’s Restaurant Installs NFC-Enabled ‘Happy Tables’ That Trigger An Exclusive Mobile Video Game www.mcdonalds.com.sg
  • 21. LABS Using shared access to customer information to bridge the gap between sales staff and shoppers, helping build more meaningful relationships. Just because you have information about your shoppers doesn’t mean you should use it. Go the final step by helping them understand how sharing their purchase history and preferences will lead to a better service experience.
  • 22. LABS Boston Proper Online Retailer’s Bricks & Mortar Stores Allow Customers To Log-In And Retrieve Preferences To Enable Better Shopping Experiences www.bostonproper.com
  • 23. LABS Providing customer assistance on more platforms to create more staff touchpoints and enable interactions to happen on shopper’s terms. Communication has evolved beyond face-to-face conversations and phone calls. Take advantage of the new channels your shoppers are already using to connect them with a real person who can offer the service they need.
  • 24. LABS Google Helpouts Video Service Taps Community Experts To Provide Users With Knowledge www.helpouts.google.com
  • 25. LABS Amazon Kindle Tablet Gives On-Demand Support With The Push Of A Button www.amazon.com/kindle_fire
  • 26. LABS Linking payment systems to verified shoppers to make transactions more efficient and secure. Regardless of the final price, no one really wants to part with their money. Design platforms or services that help make the actual transaction feel more personal and enjoyable, allowing customers to keep their focus on the excitement of their new purchase.
  • 27. LABS Braintree Cross-Platform Auto-Fill Partnership Takes The Tedium Out Of Mobile Shopping www.braintreepayments.com
  • 28. LABS Uniqul Facial Recognition Software Lets Shoppers Leave Their Wallets At Home www.uniqul.com
  • 29. LABS Delivering on the need for convenience and immediacy by rolling out ‘buy it now, get it soon after’ services to get shoppers their purchases more quickly. In a culture of immediate gratification, waiting is the hardest part. Meet your shopper’s expectations with multiple options that allow them to decide the most convenient method for receiving their purchase. Ensure that you sync all available inventory across your channels to optimize cost and availability.
  • 30. LABS Kate Spade Saturday Women’s Fashion Retailer Opens 24hr Shoppable Store Windows, Promises One-Hour Delivery www.saturday.com
  • 31. LABS Tying rewards to participation in a wider community to provide lasting benefits to both brands, retailers and their customers. Status and recognition are worth more than points and discounts. Reward your community of shoppers for sharing and participating in the activities that are meaningful to them and make sense within the broader context of your store or brand. Where possible leverage existing networks rather than starting from scratch.
  • 32. LABS The Hunt Social Game Turns Strangers Into Altruistic Personal Shopping Community www.thehunt.com
  • 33. LABS Volkswagen Driving App Challenges Drivers To Have More Fun On Road Trips www.smiledrive.vw.com
  • 34. LABS KEY TAKEAWAYS Find Time To Set The Pace Be Accommodating At Every Step Use Customer Data To Create Digital Services Create Channel Agnostic Experiences Deliver Frictionless Transactions Use Technology To Deliver The Human Touch Build A System Of Love Access Data Anywhere
  • 35. Interconnected Themes From The Future Of Retail Data-Driven Commerce Platforms LABS Networked Purchase Path
  • 36. PSFK’s fourth annual report in a series on trends in retail will look at the new strategies to deliver contextual experiences that drive sales. _ _ 11 Trends with over 60 best-in-class examples Implications, expert opinions, supporting stats, and retail concept For your Full Copy of the Report, visit: psfk.com/future-of-retail PSFK presents the Future of Retail 2014 www.psfk.com/future-of-retail